Reporting on the craft, economics, and rules of independent personal training and online coaching in the United States.
practical guide
The questions that predict adherence, the numbers worth tracking, and a fifteen minute review routine that turns client replies into program changes instead of unread messages.
comparison
Hourly floor fees, flat monthly rent, revenue splits, and going fully mobile. What each arrangement costs at twelve, thirty, and fifty clients, and the point where each one breaks.
mistakes to avoid
Most cancellations are set up in the first four weeks: no baseline, a first program too hard to finish, silent weekends, and a check in cadence the client never agreed to.
regulation and compliance
State dietetics statutes, general guidance versus individualized meal plans, supplement claims, and the client answers that mean you refer out instead of adjusting macros.
case study
A worked twelve month progression for a sedentary beginner: starting loads, session structure, deload timing, two rebuild weeks, and the check in signals that triggered every change.
trends and outlook
Weight loss prescriptions are reshaping who books a consultation. What lean mass loss, suppressed appetite, and prescriber oversight mean for programming, protein, and your roster.
checklist
PAR-Q+ screening, medical clearance thresholds, liability waivers that hold up in your state, photo and data consent, emergency contacts, and where each document lives before session one.
numbers and benchmarks
Card processing, platform fees, failed payments, self employment tax, and coaching hours per client. A line by line look at what monthly coaching leaves you at 10, 30, and 60 clients.
field report
A close look at how coaches run three or four clients in a single hour: station layout, staggered warm ups, timing cues, equipment doubles, and what the model does to rate per hour.
Everything Between Sessions covers about adherence, drift and retention is the work CoachCheckIns does on its own every Sunday: one short form to every client, a score on every reply, a flag on every name that is sliding.